Benefit fromour experience
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Knowledge
Positioning – Focusing – Orchestrating: How to fulfil customer needs in digital channels?
It is impossible to design engagement mechanisms and journeys that fit into the needs of each individual. Switching channels within one purchasing activity and differentiated behavioural patterns make it difficult for today's marketers to create unified, consistent, and long-term journeys for experience personalization.
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Case study
8 benefits of Google Anthos for business, development and security
Reflections after the first implementation of Google Anthos in Europe at UPC Poland
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