Dormer Pramet: From Platform Maintenance Toward a Revenue-Driven Digital Future

Hycom began the project with a comprehensive audit, analyzing backend, frontend, and user experience elements to understand the platform’s current state and identify priority areas for improvement. This audit produced a prioritized list of 85 recommendations, creating a roadmap for immediate enhancements and future development.

Key foundational steps included:

• Repository optimization – the Git repository was streamlined, reducing over 1,000 branches to essential release and quick-fix branches. This simplification enhanced clarity in version control, improved efficiency, and reduced overall development costs by enabling more efficient workflows;

• Enhanced testing and staging environments – by mirroring production code and clearing unnecessary data, Hycom created more accurate testing conditions. This adjustment enabled Dormer Pramet to conduct precise tests and minimized deployment errors, enhancing platform stability and release reliability;

• Product catalog synchronization improvement – through an optimized PIM (Product Information Management) integration, synchronization time was reduced from 35 hours to just 2 hours, with a future target of 1 hour. This optimization significantly lowered data transfer from 5GB to 3GB, resulting in cost savings and increased operational efficiency.

This foundational work established a reliable, agile development environment that allowed Dormer Pramet’s platform to evolve smoothly without disruptions, creating a stable baseline for future growth.

Once the foundation was established, Hycom focused on refining Dormer Pramet’s internal workflows, knowledge management, and content processes, all critical elements for sustainable growth. This phase aimed to create operational efficiencies and enable rapid response to market demands.

Knowledge management structure with Confluence and Jira

Confluence organization

A straightforward project and product structure was established within Confluence, centralizing all essential documentation and instructions for development, content management, and deployment. This reorganization reduced redundant processes and fostered greater cross-team collaboration and knowledge sharing.

Jira optimization

The ticketing system in Jira was restructured, reducing the average number of active tickets from 35 to 19. This change was supported by Hycom’s “Way of Work” framework, which streamlined team operations and improved efficiency across sprints.

Content management transformation

Role of a content editor

Hycom introduced a Content Editor role, allowing faster and more accurate content updates. This position enabled Dormer Pramet to respond rapidly to market changes and content needs, fostering agility in content handling.

Content lifecycle and workflow improvements

By implementing refined processes for translation, proofreading, and content lifecycle management, Hycom improved the overall content workflow. This change minimized bottlenecks and increased Dormer Pramet’s ability to update content in real-time.

These enhancements to platform management and content handling processes allowed Dormer Pramet to achieve greater operational control and agility, ensuring a robust and adaptive digital presence.

With foundational improvements and efficient workflows in place, Dormer Pramet and Hycom collaborated on a rapid, comprehensive visual rebuild of the portal, preparing it for a strategic debut at the IMTS trade fair. Working under tight deadlines, the teams leveraged agile development methodologies to deliver a complete redesign in under three months.

Key achievements in this phase included:

• Simultaneous design and development – starting from Dormer Pramet’s brand book guidelines, Hycom ran parallel design and development workshops to align visual and functional elements, resulting in a cohesive and impactful digital presence

• Product structure and user experience enhancements – beyond visual aspect, Hycom restructured the product catalog, enhanced search functionality, and optimized the overall e-shop experience. These updates not only improved navigation but also supported a streamlined customer journey, which is essential for maximizing conversions and engagement

• Positive market reception – the redesigned portal received favorable feedback from international stakeholders, reinforcing Dormer Pramet’s brand identity and positioning it as a digitally advanced, user-centered platform.

The accelerated rebranding effort elevated Dormer Pramet’s digital presence, demonstrating Hycom’s commitment to delivering high-quality, scalable solutions under demanding timelines.

The culmination of these improvements laid the groundwork for a long-term roadmap focused on measurable business outcomes. Dormer Pramet’s evolution from a feature-driven approach to a value-based model aligns each development milestone with revenue-generating goals, ensuring that every platform enhancement supports broader business objectives.

In this phase, a strategic KPI-aligned roadmap was introduced, transitioning the focus from basic functionality improvements to a model that emphasizes value and growth. The roadmap prioritizes initiatives directly impacting key business metrics, supporting Dormer Pramet’s revenue-driven digital transformation.

Key elements include:

• KPI integration for measurable impact – Hycom’s proactive development strategy aligns platform enhancements with Dormer Pramet’s revenue and growth KPIs. By focusing on features that drive user engagement and sales, the platform now directly contributes to the company's revenue objectives;

• Continuous platform evolution – each new feature and update is developed with Dormer Pramet’s strategic goals, ensuring the platform remains flexible and responsive to changing market dynamics while consistently driving business value.
  

Dormer Pramet’s team expressed their satisfaction with the collaborative efforts and outcomes achieved through this partnership:

Hycom’s proactive approach to digital transformation has redefined our platform’s potential. What started as a series of technical improvements evolved into a strategic partnership focused on revenue growth. Their understanding of our business objectives and commitment to delivering results has provided us with a clear, KPI-driven roadmap that will support our growth in the future.

Dormer Pramet

CEO

As Dormer Pramet and Hycom continue their collaboration, the focus will remain on strategic developments that align digital enhancements with tangible business outcomes. With a solid foundation, agile workflows, and a robust KPI-driven roadmap, Dormer Pramet is now equipped to expand its digital presence, drive revenue, and meet evolving market demands.

This partnership exemplifies how proactive digital transformation, supported by a strategic and value-based approach, can unlock new growth opportunities and elevate a brand’s digital potential. Dormer Pramet and Hycom are setting the standard for a sustainable, revenue-oriented digital future.